YES BANK is the Official Retail Banking Partner

Direct financial impact: likely limited. This is primarily a brand/marketing partnership, not a deal that immediately adds significant revenue or profit to YES BANK. Possible positive effects: 🏦 Brand visibility: Association with Team India gives YES BANK exposure to a very large national audience. 👥 Customer acquisition: The campaign could help the bank attract younger and retail customers. 📱 Digital banking opportunity: Greater brand recognition can support the bank's digital products and retail business. 📈 Sentiment: Such announcements can temporarily improve investor sentiment, although the effect may be small compared with earnings, loan growth, asset quality and margins. The market's recent price action illustrates this distinction. YES BANK closed at ₹22.50 on September 25, 2026, while its 52-week range was ₹17.20–₹25.78. More important for the share price For YES BANK, I would pay much more attention to: Loan/advance growth NIM and profitability GNPA/NNPA and credit costs CASA/deposit growth ROA/ROE improvement SMBC-related strategic developments Digital/UPI business growth For example, the Northern Arc partnership in June 2026 was more directly connected to lending, credit origination and digital lending; YES BANK shares rose more than 3% intraday following that announcement.