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VIJAY KUMAR GUPTA

10th Jul 2025 · SEBI-Registered Analyst

HOMEFIRST
Home First Finance Company India Limited: Empowering Affordable Homeownership

HOMEFIRST
Home First Finance Company India Limited (HOMEFIRST) is a technology-driven housing finance company primarily targeting first-time homebuyers in low and middle-income groups across India. Established in 2010, the company focuses on providing home loans for the purchase or construction of homes, catering to both salaried and self-employed customers. By leveraging technology for streamlined processes and data-driven credit underwriting, Home First aims to make the home loan journey fast, easy, and transparent, with approvals often within 48 hours. Key Business Segments/Product Offerings: Home First Finance offers a range of loan products: Home Loans: For salaried professionals and self-employed individuals, for buying or constructing a house. Home Construction Loans: Specifically for building a new home. Home Extension & Renovation Loans: For existing homeowners looking to expand or upgrade. Loans Against Property (LAP): For leveraging existing property assets. Shop Loans & Loans for Commercial Property Purchase: Catering to business and commercial property needs. Home Loan Balance Transfers & Top Ups: For optimizing existing loans. Specialized Loans: Home Loans for NRIs and Senior Citizens. The company's customer base primarily falls into the Economically Weaker Section (EWS) and Low-Income Group (LIG) categories, forming approximately 61% of its customer base. Housing loans constitute a significant 84% of its Assets Under Management (AUM).

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