Honasa Consumer Limited is an India-based beauty and personal care company, which is engaged in the trading of a variety of beauty and personal care products across baby care, skin care, hair and other related personal care categories, which are manufactured through third party contract manufacturers under the brand name of Mamaearth, The Derma Co., BBlunt, Aqualogica, Dr. Sheth's, STAZE, Reginald Men and Ayuga. Its flagship brand, Mamaearth, focuses on clean and toxin-free beauty products made with natural ingredients. The Derma Co. provides science-backed products powered by active ingredients. Aqualogica is a skin care brand that leverages the science of hydration to introduce products suited to Indian skin-types. BBlunt specializes in professional hair care and styling products. Dr. Sheth's focused on curating products that are designed for the Indian skin types. Staze 9to9 offers studio-finished makeup designed and curated for Indian skin types. It also owns CosmoGenesis Labs.