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Kaya Ltd Clinic-Based Skincare Brand Focused on Urban Consumers

India's cosmetic surgery market set to hit Rs. 99,475 crore (US$ 11.5 billion) by 2030: Report

India’s cosmetic surgery market is expected to reach Rs. 99,475 crore (US$ 11.5 billion) by 2030, driven by celebrity influence, rising disposable incomes, decreasing stigma, and the availability of advanced equipment. According to Grand View Research, the market is expanding at a compound annual growth rate (CAGR) of 15.6%. Factors such as FDA-approved imports from international markets have contributed to this growth. Mumbai-based Kaya Clinic notes a shift towards subtle, natural results, with many opting for non-surgical facelifts to maintain youthfulness discreetly. Social media and celebrity culture have further popularised cosmetic procedures, making them more mainstream. Dermatologist and head medical advisor at Kaya Clinic, Ms. Priya Puja, highlights the increasing openness to cosmetic treatments because of these influences. Additionally, the CEO of Bangalore Hospitals, Ms. Lahiri Surapaneni, observes that the surge is partly due to the constant exposure to social media. Advanced, FDA-approved equipment from the United States, Europe, and Korea is vital in maintaining safety and precision in aesthetic surgeries. Kaya Clinic and other hospitals source high-quality equipment, with costs ranging from Rs. 80 lakh (US$ 92,490.90) to Rs. 1 crore (US$ 115,613.62), ensuring the best results for patients. Treatments like hydration fillers, PRP, and ultrasound-based procedures like Thermage have become popular among younger individuals seeking preventative care. A wide age range at Apollo Hospitals, Navi Mumbai, seeks procedures, including facelifts, rhinoplasty, and reconstructive surgeries.