Simca Advertising Limited is an India-based company, which is engaged in providing advertising services, with a focus on Out of Home (OOH) media in Mumbai and Maharashtra. It offers a range of OOH advertising solutions that help brands reach people in public spaces. These include hoardings, gantries, bus side and back panels, bus shelters, kiosks, utilities, and vinyl signage. It provides Outdoor Media Advertising services, including Vinyl Printing and Mounting. The OOH market is segmented into two: transit and traditional, in which Digital Out-of-Home (DOOH) media encompasses both traditional and transit advertising formats as a technology. Traditional OOH media includes static displays like billboards and posters, as well as digital billboards and bulletins. Transit advertising involves placements on transportation mediums such as buses, trains, taxis, and rideshare vehicles. Its services include outdoor advertising, radio advertising, television advertising, and others.