STOVEKRAFT

Retail expansion strategy

1. Demand spike boosting appliance stocks Shares of Stove Kraft recently moved higher as demand for induction cooktops surged across quick-commerce platforms. Supply disruptions in commercial LPG in several cities led many households and small eateries to shift toward electric cooking appliances, increasing demand for induction products. 2. Senior management change The company’s Chief Growth Officer, Mayank Gupta, resigned in February 2026 to pursue external opportunities. During his tenure, he helped build Stove Kraft’s retail vertical and expand the network to 300+ exclusive stores across India. 3. Recent quarterly performance Q3 FY26 revenue: about ₹378 crore, slightly lower year-on-year. Profit declined sharply due to one-off expenses and forex losses. However, gross margins improved and the company also reduced debt significantly during the period. 4. Retail expansion strategy Stove Kraft continues expanding its exclusive retail outlets under the Pigeon brand and aims to scale its network to around 500 stores by 2027, targeting both metro and Tier-2/3 cities. 5. Marketing and brand initiatives The company recently ran a large “India’s Choice Sale 2026” campaign, using hyperlocal influencers across regional markets to drive footfall and increase brand engagement in offline stores.